FRANNY KUTH
ASCO Booth Concept (Foundation Medicine)

ASCO Booth

ASCO Trade Booth (2020)

Role: Concept + Render Designer

Trade booth concept for the National Cancer Convention. Concept was “illumination” both to highlight how Foundation Medicine helps to create a clear image of cancer and to highlight the launch of their new liquid test. I worked with my Art Director and another designer to design physical and digital experiences to highlight the work of the scientists and appeal to guests. I created renders using SketchUp and Photoshop.