NUImpact Website, fall 2021
Role: Project Lead + Designer
NUImpact is a student led investment fund focused on supporting minority owned startups in the Boston area. We created an accessible website that appealed to entrepreneurs, students, and donors, while incorporating and pushing the existing brand identity.
We used a Squarespace framework with customized code to make NUImpact’s website more functional as a business, strengthen their advertisement, and enhance their connection tools. The website appeals to students, entrepreneurs, and donors through separate paths that allow a personalized and user friendly experience. Through the use of the existing brand, and with modifications of our own, we were able to keep the site’s professional feel while expanding their appeal to a younger,dynamic audience. With this new and improved website, NUImpact is able to reach a wider number of groups, enabling each of them to access information seamlessly.
